We all want the same thing - to do great work and live a great life.
The Future is Freelance.
Just as a thought experiment, imagine the industry’s slate was wiped clean today. No more big established names. No more holding companies. Everything has to be rebuilt from the ground up. If that were to happen, the successful agencies of the future would be assembled around the needs and wants of the marketplace which consists of two major players: brands and the people who do the work. Interestingly enough, they both want the same things: meaningful work and flexibility.
When we centre the conversation around that objective, a path forward becomes a great deal clearer. It comes back once again to the core desires of the marketplace: Meaningful work and flexibility. From the bottom up, there’s a growing demand for a flexible lifestyle on the part of creatives, and there’s no reason the industry shouldn’t cater to that. It’s little surprise that we’re concerned about the quality of our work when so many of the people making it are burnt out by the heavy workloads and traumatised by the frequent lay-offs.
Benefit to Agencies
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Something about how long it takes to get someone approved and in the system.
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Something about costing less and not carrying a heavy overhead with you
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Working with Experts results in good work quickly. No one has time for iterations and testing
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Regardless whether talent is full time or freelance, you will now have the opportunity to see your team and treat them as a team. No more transactional people or relationships.
Benefit to Brands
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Benefit to Freelancers
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Employees want to feel like they are part of a team. They want to be able to collaborate with others and work towards a common goal.
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Employees want to feel like they are valued for their skills and knowledge. They want to be able to contribute to the agency's success and have their ideas heard.
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Employees want to work in an environment where they feel connected to their colleagues. Physical and/or emotional proximity. They want to be able to build relationships with the people they work with.
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Benefit to Entrepreneurs
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